Labour red, Conservatives blue, Lid Dems who? - The Election of 5th 2015 

The Liberal Democrats place themselves in the middle of the political spectrum, thus many see as a 'wishy-washy' political party whose ideals won't really change and affect the country much - if they ever came into power. 

Before the Labour party started gaining popularity after being formed in the early 1900's, the Liberal Democrats used to be considered as one of the main political parties, holding power in 1905 to 1922. Since then, although they do play a big part in UK politics, its clear to say that their political influence and power has been declining,  

Nonetheless, Nick Clegg managed to agree to a coalition with David Cameron after the election of 2010 showed no clear majority, The Lib Dems then saw this as a golden opportunity to implement some of their policies they promised in the 2010 election to try and gain some popularity for their party again, one of the main key issues being tuition fees. 

Before the election, they targeted votes towards students and the younger voting generation, winning them over by promising to lower £6,000 a year tuition fees. 

However, later during the term tuition fees were raised to £9,000 a year. 

Many felt that Clegg had lied to them, and although he published an apology video for breaking his promised, it has been remixed into a sort of song, and the Labour Party focused their 2015 political broadcast around 'the incredible shrinking man' showing Nick Clegg physically shrinking during the 5 year coalition,. 

Since then, the Liberal Democrats went from 57 seats to 8 seats in 2015, and Nick Clegg resigning as the leader of the party. Like UKIP, will they ever be able to make a comeback in 2020? 

Ed Milliband predicted to win - The Election of May 5th 2015 

Leading up to the UK general election, the Conservatives and the Labour parties were extremely close in the popularity polls, with Labour reaching forward during the last few days before May 5th, so many newspapers assuming that Ed Milliband would be the next Prime Minister. Following the 'failure' (as some may view it) of the Tori and Lib Dems coalition,this was to be the case, and hypothetically, it was time for Labour to come into power, as the UK often switches between the two leading parties for the seat of Prime Minister. 

Nonetheless, the Conservatives remained victorious, winning a slight majority thus the need for coalition was no more. 

But despite all the predictions of a Labour victory, why did they lose? 

The obvious answer would be they simply did not win enough seats. Following 2005, the Labour party won 349 seats, a clear majority considering they only needed 326 to take the seat of Prime Minster-without the need for a coalition. However, they lost 91 seats in 2010, leaving them with 258. 

A contributing factor would be how Milliband is portrayed in the media. He is often compared to Wallace from Wallace and Gromit, and the media emphasize the fact that he has never been seen eating a sandwich in public (in which he looks like he's actually enjoying it - e.g Ed Milliband and the bacon sandwich pictures.)
However, would you not vote for a party just because their leader hugely resembles a character made of clay? Hopefully not.
The most obvious factor in Labours loss this year is the sudden popularity of the Scottish Nationalist Party (SNP) in Scotland. In previous elections, Labour would usually win the majority of the 59 seats in Scotland, however, this year SNP triumphed 56 of the 59 available seats in Scotland.
If we say Labour did win all the seats in Scotland, it would bring their grand total of seats this year to 291, which is still quite a way off of a majority. Maybe the inability to eat a sandwich in the public eye contributes more to a majority after all.